British Columbia Wine Label Awards

We have a story to tell.

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HISTORY

Have you ever wondered what prompts the consumer to pick a bottle of wine off the shelf in a retail store? Is it the name? The look? The feel? The shape? The design? Or the packaging of the bottle? As a winery, you know that while the wine in the bottle must stand the test of time, the wine label is an essential component of your branding that influences the consumer’s choice of your wine over others. The BC Wine Museum is delighted to work in partnership with the Okanagan Wine Festivals Society to honour wineries across the province for their excellence in creative excellence and ingenuity in wine labelling. This competition explores the elements of presentation and marketing of wine and the influences affecting the consumer’s choice and consumer's buying decision.

THE AWARDS

The British Columbia Wine Label Awards will be held in conjunction with the British Columbia Wine Awards on Wednesday, October 1, 2014 from 7pm-9pm at the Laurel Packinghouse in Kelowna. The British Columbia Wine Label Awards will be handed out for the Best Red Wine Label, Best White Wine Label, Best Dessert Wine Label, Best Sparkling Wine Label, and Best of Show Wine Label.

LAST YEAR'S WINNERS

On October 3, 2013 the 2013 British Columbia Wine Label Awards were presented:

THE JUDGES

For 2014, we are asking you to enter your wine label online. We will be soliciting judges from within the province of British Columbia, representing a diverse array of industry expertise from: graphic design, web design, artists, creative agencies and brand stewardship professionals.

JUDGING CRITERIA

Entries are judged on individual merit as well as in competition to other entries in that category. Judges will base their decisions on originality, design, colour and text of the label. In all categories, the judges will look for visually distinct label designs that best reflect the character of the category of wines. Specifically, they will look to the success with which the winery has connected the overall look of the label and its internal design elements with both the bottle shape/size and the traditional image of the specific wine type.

ENTRY PROCESS

The British Columbia Wine Awards entries will all be done online. When you enter your wine label and pay the entry fee, you will submit a high resolution art image of your wine label online to allow us to use this file to circulate to all judges.

ELIGIBILITY REQUIREMENTS TO APPLY

1. This competition is open to all British Columbia’s licensed wineries and wines made from 100% BC grown grapes of 100% BC grown fruit.
2. There is no limit to number of labels a winery may enter.
3. Entry fees are non-refundable.
4. Each wine label may be entered in only one category.
5. All wine label entries become the property of Kelowna Museums.
6. Labels must be for British Columbia wines offered for sale at some time between January 1, 2011 and the deadline of September 11, 2014.
7. The BC Wine Museum reserves the right to photograph and/or videotape entries for publicity and archival purposes.
8. Judges reserve the right not to recommend the awarding of any prizes where there are insufficient entries or where entries do not warrant it.
9. The fee per entry is $30.00 plus GST.
10. All entries must be accompanied by a high resolution image of the wine label via online registration at www.thewinefestivals.com by September 11, 2014.

ENTER YOUR WINE LABEL

Are you ready to enter your Wine Label(s)? Click Here to enter.

» Enter My Wine Label

The BC Wine Museum & VQA Wine Shop
1304 Ellis Street in the historic Laurel Packinghouse
Kelowna, British Columbia
V1Y 1Z8

www.kelownamuseums.ca