homepage image

News

Okanagan Wine Festival Logo

Organizers Celebrate the Most Successful Sun Peaks Winter Okanagan Wine Festival to Date


 

Significant growth in ticket sales and resort occupancy

 

Sun Peaks, BC (January 21, 2014) - The 16th Annual Winter Okanagan Wine Festival wrapped up on Sunday, with 95 per cent of available tickets sold - a significant growth over last year. Organizers are celebrating this year’s festival as the most successful to date with the vast majority of events sold out and thousands of guests visiting the resort to enjoy the excellent ski conditions and one-of-a-kind wine and food events.

“The festival is of key importance to the community,” says Christopher Nicolson, president of Tourism Sun Peaks. “It attracts first time visitors to Sun Peaks and provides an exceptional vacation experience unlike any other in Canada. The festival also encourages our many businesses to experiment and challenge themselves with new food and wine concepts as they work with wine professionals from the Okanagan. The results of this partnership are very evident in the festival’s creative events, but also elevate our guest experience for the entire year.”

The festival culminated on the final weekend, with festival goers sampling wines from 30 different British Columbia wineries during The WestJet Progressive Tasting, choosing from five events on Saturday and the traditional Bella Italia Brunch on Sunday.

Resort occupancy was up 4 per cent from the previous year over the last week of the festival, and the month of January is pacing 11 per cent ahead of last year. Guests enjoyed the favourable snow conditions in B.C.’s Interior region and clear and sunny skies, perfect for skiing and snowboarding, Nordic skiing, snowshoeing, dogsledding, snowmobiling and other outdoor winter adventures.

Once again, Sun Peaks has proven to be the perfect venue for the Okanagan Wine Festival Society’s annual Winter Okanagan Wine Festival.

“The incredible partnership between Sun Peaks Resort and the Okanagan Wine Festivals has not only lasted 16 years but just keeps getting better," says Nancy Greene-Raine, director of skiing for Sun Peaks Resort. "The creativity, the planning and the absolute professionalism in execution is a great example of the Canadian business spirit alive and prospering."

The popularity of the Sun Peaks Winter Okanagan Wine Festival continues to grow, as seen in the recent announcement by WestJet, awarding all the Okanagan Wine Festivals the Fun ‘n’ Festival Award for Top Festival in British Columbia. More than 600 festivals were entered and over 50,000 votes across Canada were cast to choose the winners.

Guests can mark their calendars for next year’s 17th Annual Sun Peaks Winter Okanagan Wine Festival from January 17 to 25, 2015.

-30-

About Sun Peaks: Sun Peaks Resort is interior British Columbia’s largest four season destination resort, located 45 minutes northeast of Kamloops. Recently declared the 2nd Best Ski Resort in Canada and 13th Best in North America by Condé Nast Traveller Magazine readers, Sun Peaks offers spectacular alpine and Nordic skiing amidst three unique mountains which surround an intimate ski-through village. The community is both vibrant and welcoming. In warmer months, Sun Peaks offers a diverse range of leisure activities including 18 holes of golf, a legendary bike park, scenic alpine hiking as well as numerous sporting events and music festivals. Sun Peaks Resort was the first ski resort in North America and remains the sole resort in Canada to receive the ISO 14001 designation recognizing the resort’s environmental policies and practices. Sun Peaks can be accessed by two airport gateways - Kamloops (45 minutes) and Kelowna (2 1/2 hours) and by car, only a 4 ¼ hour drive separates Sun Peaks and Vancouver, B.C.

About Okanagan Wine Festivals Society: The Okanagan Wine Festivals Society is responsible for the development of the wine tourism sector in the interior of British Columbia. It is well known for producing two annual valley Okanagan Wine Festivals in spring to celebrate the bud break and in fall to celebrate the grape harvest. Its Winter Okanagan Wine Festival is run in partnership with Sun Peaks Resort near Kamloops. It is also responsible for Signature Wine Events and two annual wine judging competitions. www.thewinefestivals.com

For further information contact:

Brandi Schier

Media Specialist Tourism Sun Peaks

direct: 250-578-5387

cell: 250-318-3633

[email protected]

Or

Lori Pike-Raffan

Director, Public Relations

The Okanagan Wine Festivals

[email protected]

604.808.6655 cell

British Columbia Lieutenant Governor’s Wine Awards Recognizes Record-Breaking Number of Wines, Honours Harry McWatters
October 18 2019
British Columbia Lieutenant Governor’s Wine Awards Recognizes Record-Breaking Number of Wines, Honours Harry McWatters

For Immediate Release October 4, 2019 – Kelowna - The second annual 2019 British Columbia Lieutenant Governor’s Wine Awards were...


More Details

Okanagan Wine Festivals Society Celebrates 39 Years and New Event at Famous Fall Wine Fest
October 18 2019
Okanagan Wine Festivals Society Celebrates 39 Years and New Event at Famous Fall Wine Fest

For immediate release September 11, 2019 - Kelowna, British Columbia–It’s fall in the Okanagan which heralds the return of The...


More Details

Announcing the Lineup of Judges for the British Columbia Lieutenant Governor's Wine Awards
August 6 2019
Announcing the Lineup of Judges for the British Columbia Lieutenant Governor's Wine Awards

Announcing the Lineup of Judges for the British Columbia Lieutenant Governor’s Wine Awards KELOWNA, BRITISH COLUMBIA – August 6,...


More Details

Okanagan Wine Festivals Society Honours Passing of Founding President, Harry McWatters
July 24 2019
Okanagan Wine Festivals Society Honours Passing of Founding President, Harry McWatters

KELOWNA, BRITISH COLUMBIA – July 24, 2019: It is with great sadness that the Okanagan Wine Festivals Society absorbs the news of the passing...


More Details

BC Lieutenant Governor's Wine Awards

British Columbia's oldest and most prestigious wine judging competition that recognizes excellence in winemaking for all British Columbia wineries.


Meet our Members

The Okanagan Wine Festival Society is made up of a number of Okanagan wineries and tourism related businesses. Every member is recognized as an outstanding service or product supplier in their related industry.


BC Best of Varietal Awards

Every year the Best of Varietal Wine Awards recognizes the best wines in B.C., using a panel of esteemed judges. This year we were privileged to have a diverse group of wine experts from across the country join us and participate in the competition.


Some of our great sponsors

  • sponsor
  • sponsor
  • sponsor
  • sponsor
  • sponsor
  • sponsor
  • sponsor
  • sponsor