Mandate

Vision

The Okanagan Wine Festivals Society will operate a sustainable society and market Wine Festivals & Signature Events Series year round to increase sales for member wineries & associate members. The Okanagan Wine Festivals Society will generate a lasting wine experience for both tourism, and retail.

Mission

The Okanagan Wine Festivals Society will plan and execute the Fall Okanagan Wine Festival as its premier Wine Festival; position the Winter and Spring Wine Festivals to leverage the brand strength of the Fall Okanagan Wine Festival; and create a successful Signature Events Series during each Okanagan Wine Festival and at other times of the year.

Values

Our team will infuse new life into the Okanagan Wine Festivals Society brand through a strategy and team which values innovation, excellence in event planning and execution, partnerships, and passion. The Okanagan Wine Festivals Society will further promote its member wineries equitably and add to their profile.