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Okanagan Wine Festivals Society Welcomes Edward Jones as Presenting Sponsor for 2026

The Okanagan Wine Festivals Society (OWFS) is pleased to announce a dynamic new partnership with Edward Jones, who joins as a Presenting Sponsor for all three annual Okanagan Wine Festivals beginning in 2026. This long-term collaboration brings together two organizations deeply committed to community, connection, and creating memorable experiences across the Okanagan region.

As one of Canada’s most respected financial services firms, Edward Jones brings a fresh and engaging presence to OWFS programming. Their support will enhance three of BC’s most celebrated wine events, elevating opportunities for both festival partners and the thousands of guests who attend each year.

This exciting partnership officially kicks off at the upcoming Winter Wine-derland, the Okanagan’s newest signature wine event taking place February 7th at the Laurel Packinghouse. Guests will have the opportunity to meet and connect with the Edward Jones team onsite as they enjoy premium pours from leading BC wineries. Tickets are now on sale at: Winter Wine-derland.

“We are thrilled to welcome Edward Jones as our presenting sponsor and long-term partner of the Okanagan Wine Festivals Society. Their commitment to community aligns beautifully with our mission, and we look forward to building meaningful experiences together throughout 2026 and beyond.”  — Annika Betts, Okanagan Wine Festivals Society

“Partnering with the Okanagan Wine Festival is a natural fit for Edward Jones. Both organizations value quality, community, and meaningful connections—principles that guide how we help and serve our clients today." — Matt Strawson, Edward Jones Regional Leader

The Okanagan Wine Festivals Society is excited to embark on this new journey with Edward Jones as they help shape the future of wine experiences in the region. Together, this partnership will bring elevated programming, new engagement opportunities, and memorable moments for wine lovers across the valley.